Ericka Almeida enjoyed the Christmas displays at LaSalette Shrine in Attleboro and the holiday lights at Bright Nights in Springfield, so when she was thinking of ways to bring holiday cheer to Franklin County while also raising money for local non-profits, those happy memories sparked an idea.
She conceived “Light Up the Fairgrounds,” a drive-through holiday spectacular at the Franklin County Fairgrounds. It will feature some 30 light displays created by community businesses, individuals and organizations who will vie for three cash prizes.
“There are so many factors when trying to run an event during COVID-19, but the primary driver is keeping people safe. A drive-through event like this is a natural fit,” said Almeida, development director for Big Brothers/Big Sisters of Franklin County.
She got help from the staff at WHAI/Bear Country/The Outlaw, and together they are planning the festive display for Nov. 27, 28, 29, Dec. 4, 5, 6 and Dec. 11, 12, 13 from 5 to 9 p.m.
“So many of our usual community events had to be canceled this year: our Easter Egg Hunt, our giant tag sale, our Pumpkin Smash, not to mention all of the local fairs being lost to COVID,” said Nick Danjer, program director of WHAI, Bear Country (WPVQ) and The Outlaw who is the morning show host on WHAI. “We were looking for a fun event that people could safely participate in.”
There will be a special holiday radio station that event goers can tune into as they drive through the fairgrounds.
The event will benefit Big Brothers Big Sisters of Franklin County, The Franklin County Sheriff’s Office Regional Dog Shelter and The Franklin County Fairgrounds.
“We anticipate the holidays may be very hard on people this year” because of the pandemic, Almeida said. “With the possibility of not seeing family and friends in the usual manor and our entertainment options quite limited, we believe that Light Up the Fairgrounds will be a bright spot during this holiday season.”
There will be prizes for the top three entries, $1,000/first place, $500/second place, $250/third place. Each vehicle that enters the fairgrounds will be given a ballot that visitors will drop off upon exit. The planning committee will tally the ballots at the end of the 3-weekend event and announce the winners. Prize money has been provided by the event’s premier sponsor, Franklin First Federal Credit Union.
The display will be seen from vehicles only, no walk throughs.
The cost to see the display is $5 per automobile.
More information about the event can be found at bbbs-fc.org, whai.com, Bear953.com or by emailing info@bbbs-fc.org.
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November 23, 2020 at 06:44PM
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