IC Light Partners with Pitt Athletics as Official Local Beer of the Pitt Panthers
8/26/2020 10:00:00 AM
"IC Light is an iconic brand and is one of many great traditions associated with Pittsburgh," said Laila Brock, Vice President of Sponsorship Sales & Operations for Pitt Sports Marketing. "As our list of official partners continues to grow, we are proud to include IC Light as the Official Local Beer of the Pitt Panthers."
Pittsburgh Brewing will receive in-venue exclusivity in the local beer category at all Pitt Athletics facilities, and has secured the naming rights of a premium space inside the Petersen Events Center to be unveiled for the 2020-21 basketball season. The partnership includes exclusive branding and beer sales within the designated premium area at the Petersen Events Center, in-venue LED signage at all home football and basketball games, including courtside signage for all home men's basketball contests, radio advertising over the Pitt Panthers Radio Network, and use of marks and logos on certain promotional items.
"The Pittsburgh Brewing team is excited to partner with the Pitt Panthers, bringing together two long-standing traditions in Pittsburgh," said the Pittsburgh Brewing Team. "There is nothing more Pittsburgh than cheering on the Pitt Panthers while enjoying an IC Light."
About Pittsburgh Brewing Company
The history of Pittsburgh Brewing Company can be traced back to the mid-1800s when Iron City Brewing was established at Liberty Avenue and 34th Street in Lawrenceville. Pittsburgh Brewing Company has been operating for over 150 years and survived because of their product innovation. Pittsburgh Brewing was known for many "firsts" in the brewing world. It introduced the world's first snap-top can, established in conjunction with Alcoa. It also introduced the first twist-off resealable cap, was the first to package draft beer in a can and was the first to produce cans with printed scenes honoring the achievements of local professional and college sports teams. In 1977, Pittsburgh Brewing Company, as just one of the 40 breweries left in the United states, introduced IC Light, one of the first light beers in the country. Now, the company is currently owned by a local family, and is working to continue its tradition of brewing innovative world class beers and supporting the local Pittsburgh community. Pittsburgh Brewing Company also partners with the local professional and college sports teams as well as local events.
Pittsburgh Brewing Company is the producer of Iron City Beer, IC Light, IC Light Mango, Old German, American/American Light, and Block House.
About Pitt Athletics
The University of Pittsburgh's intercollegiate athletics history dates back to 1869, when the university began to field a baseball team. Today, Pitt sponsors 19 varsity sports—nine men's teams and 10 women's programs—with more than 475 student-athletes vying for conference, regional and national honors. All varsity sports teams compete as members of the Atlantic Coast Conference (ACC), with the exception of gymnastics, which competes in the East Atlantic Gymnastics League (EAGL). The Panthers' rich athletics history includes national championships in football (nine) and basketball (two). Pitt also boasts Olympic gold-medal performances in track, and silver and bronze medals in diving and basketball.
About JMI Sports
JMI Sports is a full-service collegiate marketing firm providing the highest quality management of athletics multimedia rights, working hand-in-hand with each partner in the pursuit of their success. The company serves to maximize each clients' economic potential through customized marketing and branding initiatives. JMI Sports manages an impressive list of signature partnerships including the University of Kentucky, Rupp Arena at Central Bank Center, Clemson University, the University of Pennsylvania, the University of Pittsburgh, Harvard University, and joint-venture properties of the University of Georgia and Columbia University (with Learfield IMG College), and University of Notre Dame (with Legends). JMI Sports also represents several high-profile conferences including the Ivy League, the Mid-American Conference, the Mountain West Conference, the Southern Conference and the Patriot League. Additionally, JMI Sports holds Total Campus Marketing rights in partnership with the University of Kentucky and Clemson University. Founded in 2006 by Erik Judson and technology entrepreneur John Moores, former owner of the San Diego Padres, JMI Sports is also a highly regarded project manager for the development of collegiate and professional sports facilities.
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August 26, 2020 at 09:09PM
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IC Light Partners with Pitt Athletics as Official Local Beer of the Pitt Panthers - Pitt Panthers #H2P - PittsburghPanthers.com
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